Sharing Emotions
This is not Belgium presents a selection of artists residing in Belgium or Belgian artists living abroad. The creations offered aim to be different.
Different because behind each artwork lies a true passion, boundless curiosity, technical mastery, talent, incessant work, dazzling creativity, and great finesse... In short, a lot of love.
We are here to offer you unique artworks or artworks in very limited editions that you won't find in the standardized world. That "je ne sais quoi" of positivity, soothing, reassuring, beautiful, that feels good.
We all share a love for surrealism which, besides being deeply "Belgian," allows us to imagine a world that we can reinvent.
These creations and the spirit that animates them deserved the visibility of an exhibition and 2.0 sales room. This is not Belgium was born to connect artists and enthusiasts around shared passions.
« To be surrealist is to banish the notion of ‘déjà vu’ and seek out the not yet seen. »
René Magritte
Our Philosophical Charter
The artworks we offer for sale are distinguished by the following characteristics:
They are created, designed, and produced by artists proud to be Belgian or residing in Belgium.
They stand out for their high quality in creation, design, and execution.
Each piece is crafted with passion, talent, and expertise.
They represent beautiful and original works of art.
They are carefully selected by a creative committee that meets 6 times a year to evaluate artworks with a distinct and original artistic style, in order to form a cohesive proposition.
Treasure Hunter
Françoise, founder of This is not Belgium®, with the function: Treasure Hunter. My 25 years of experience in the business world have allowed me to discover the exciting and passionate world of craftsmanship; to understand the importance of culture as an essential component of authentic development; to make exceptional human encounters and to realize how central the human was or should have been.
I was also able to observe the importance of digital technology and the tremendous potential for visibility it could give to creation. This is not Belgium is a way that allows us to connect to beauty, authenticity and emotions that are too often restrained.
Together, we want to let the imagination and the sense of wonder speak, to reconcile art and life, to let our unconscious speak.
Yes, it is indeed a perpetual questioning, an art of living.
And it happens to fit the definition of Surrealism!
