Why Integrating Art in Business is a Win-Win-Win and Why It's Important to Spread the Word
It's a win for companies that have the opportunity to enhance their workspaces, foster cohesion and motivation among their employees, all while benefiting from advantageous tax incentives. By investing in art, companies transform their offices into inspiring spaces that stimulate creativity and improve the overall ambiance.
It's also a win for artists, who see their visibility and reputation increase thanks to new collaboration opportunities with businesses. By exhibiting their works in a professional context, artists expand their audience and strengthen their legitimacy in the art world.
Finally, it's a win for the local economy, as it promotes the recognition and support of local artists. By highlighting Belgian talents, companies contribute to energizing the cultural and economic fabric of their community, creating a virtuous circle where everyone benefits.
I would like to thank Laurence Quentin for her article in the latest issue of Entreprendre magazine, February 2024, page 185. This feature on art in business encourages the dissemination of art to a broader audience.
Feel free to contact us at francoise@thisisnotbe.be or by phone at +32 470 23 23 02.
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